Financial Feasibility Study
Feasibility Study is exactly what will decide whether your business proposal should be converted into a reality or not.
Do you want to start a new business or expand your business line, but apprehensive about the practicality and achievability?
What is the Feasibility Study?
A feasibility study is the assessment of a business plan to determine its viability. A feasibility study is an objective analysis based on actual and credible statistics. The feasibility study is the first step to a successful business to determine whether the business plan will bring in the necessary cash flow, thus contributing to the stability of the business.
The internal and external market conditions are studied in this phase. The prevailing and future market conditions is analyzed, the dominant players are identified, and their strengths and weaknesses are determined to bridge the gap. The product/service being introduced is compared to the existing products/services, distinguishing features that create an edge over the existing products is understood and whether it solves any ‘need’ of the market is analyzed. The receptiveness of target customers is studied, delivery channels are identified and value proposition to the customers are determined in this phase.
- Field Research
- Desk Research Internal Sources
I. Sales figure
II. Accounting sources
III.Customer’s complaints and comments
IV.Sales representative report
- Online Research
I. Search engines
III. Other databases online
IV.Sales representative report
- Printed Research
I. Business statistics
II.Industrial market research reports
III. Business directories
- Other Market Analysis
IV.Target Market Analysis
V. pricing Strategy
The start-up costs, operating cost, financing methods and Profitability is analyzed in this step. The legal costs, capital acquiring costs and fixed and variable costs are calculated at this stage. The mode of raising funds, through loans, from investors or other ways are determined, understanding the implications and costs related to the financing options. The projected income and expected Return on Income is also ascertained. The supplier and customer terms of payment are also determined, to ensure healthy cash flow. General contents of every financial feasibility will have the following:
- Financial Summary,
- Projected Statement of Financial Position
- Income Statement
- Cash Flow Statement
- Notes & Explanations of the Financial Projections.
- Ratio Analysis VI BEP
The resources necessary for the business are analyzed in this step. The hardware / Software requirements, source and availability of Capital assets and whether an expansion or change in line can be accommodated with the capital being invested are some of the aspects to be determined regarding facilities and equipment. Manpower requirements, the technical knowledge they should possess, training that should be provided and competency and experience of managers are the aspects to be considered regarding labor and management.
- The cost of the technology
- Costs for technological development
- Costs for the consultancy support (design and implementation)
- Costs for the organization for piloting training
- Running cost.
The time frame to set up the business is decided in this stage. Though market analysis takes time, a viable business plan must be executed within a set time frame as the market is very dynamic. The business plan should be turned to reality within the stipulated time to ensure that the company’s goals and objectives are met.
We use PIECES framework which helps in identifying the problems to be solved and their urgency:
A. Performance – Whether the mode of operation provide adequate throughput and response time?
B. Information – Whether the end-users and managers with timely, pertinent, accurate and usefully formatted information?
C. Economy – Whether the mode of operation provide cost-effective information services to the business? Could there be a reduction in costs and/or an increase in benefits?
D. Control – Whether the mode of operation offers effective controls to protect against fraud and to guarantee accuracy and security of data and information?
E. Efficiency – Whether the mode of operation make maximum use of available resources, including people, time, the flow of forms?
F. Services – Whether the mode of operation provide reliable service? Is it flexible and expandable?
The benefits of conducting a Financial Feasibility Study
Feasibility study benefits:
- Helps narrow down the different business plans
- Channels the business to the right direction
- A detailed study of the market helps businesses identify available opportunities.
- Address the weaknesses of their competitors
We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
We help clients define the target customer or sweet spot — the area of distinct advantage over competitors—to inform business decisions and investment allocation.
We ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.